72-Hour Movie Challenge Rules And Detail
This year, Cinemax teams up with Tim Hortons, Coke, Uber, Air Canada, Canada Post, Fresh Slide, Haidilao, and Grab to launch an exciting event for movie lovers called “MAJOR MOVIE MARATHON 2025: Best Movie of the Time.”
Through this collaboration, Cinemax invites movie fans to enjoy nonstop entertainment, exciting challenges, and special rewards. Moreover, the event brings people together to celebrate their love for movies on the big screen. With strong brand partners and a fun concept, this marathon promises an unforgettable movie-watching experience for everyone.
What is 72-Hour Movie Challenge ?
Additionally Every Participants will compete in a 72-hour movie-watching challenge featuring the Best Movie of the Time, where only one competitor remains to set a brand-new record. Champion will receive 10k , an honorary trophy, a 1-year movie pass, and exclusive rewards. There will also be 4 runner-up prizes, bringing the total prize value to over 5k. This event celebrates movie culture, endurance, and the excitement of experiencing the Best Movie of the Time on the big screen
Competition Date
December 2025 – 3 December 2025 (72-hour competition, not including registration time)
Event Venue
The amazing Brentwood at 2 floors Cinema Zone
Register Fee And Merch
The registration fee is $10 per person. Furthermore the organizer provides each participant with a Survivor Bag worth $50. which includes:
– Competition T-shirt
– Tote bag
– Blanket
– Movie Passport
– Tim Horton Coffee
– Popcorn
– Coke 22 oz
– Uber discount coupons
Participant Requirements
– Participants must be 20 years of age or older.
– No serious medical conditions
Detailed Rules
– First all participants must follow the rules to watch movies continuously for 72 hours, starting at 12:00 PM on December 1, 2025.
– Next everyone must watch each movie from the beginning to the end, including the end credits.
– Additionally participants are not allowed to sleep, close their eyes, or take any breaks that interrupt the marathon.
Break Times
– Participants may take breaks only during the designated times.
– Mini Break: A 10-minute .
– Main Break: A 20 – 30 minute break for meals.
Item & Behaviour
– Before entering the theater each time must present their belongings and personal items for inspection before entering the theater each time.
– Strictly to not bring weapons, sharp objects, illegal items, or any objects that could cause harm to other participants into the theater throughout the event duration.
The Story: Judy & Nick Return for Their Toughest Case Yet
– To ensure fairness and safety, participants may not bring any food or drinks from outside into the theater. All refreshments must be provided by the event organizers.
– Furthermore, participants must remain quiet and respectful at all times. Any behavior that distracts others such as talking, making noise, kicking seats, shaking legs, or removing shoes is not allowed. While the first violation will receive a warning, a second offense will lead to immediate disqualification.
Health & Safety
– an addition, the use of drugs, stimulants, illegal substances, or energy drinks is strictly prohibited. Only the event-provided Birdy drink is permitted, and it is limited to one bottle per day.
– For health and safety reasons, all participants must follow the instructions given by doctors, nurses, and event staff. If medical personnel determine that a participant is physically unfit to continue, the organizers reserve the right to disqualify that individual immediately.
– Finally, smoking and vaping are not allowed inside the venue or in public areas of the building. Participants may only smoke or vape in designated outdoor areas, if provided.
– During the competition, participants may not use any items or equipment to cover their face, including blankets, towels, bags, or similar objects. This rule helps ensure fair monitoring and participant safety at all times.
– Participants are fully responsible for their personal belongings throughout the event. The organizer will not be held liable for any loss, theft, or damage under any circumstanc
– Do not allowed to use any items or equipment to cover their face during the competition how ever such as blankets, towels, bags, etc.
Participate Private
– The competition, the organizer may take still photos and videos of participants and the event atmosphere for promotional and advertising purposes across various channels. This will finish in accordance with the PDPA consentprovided during registration.
– Any participant who violates the rules, cheats, or behaves inappropriately will be immediately disqualified. This includes, but is not limited to, damaging property, equipment, or the venue.
Registration Steps for Participants with Movie Tickets
1. Online Registration
First, online registration opens on Tuesday, December 1, 2025, from 9:00 AM onward via the Cinemax Major Group Facebook page.
2. Check-in
Next, participants check in on Friday, December 12, 2025, between 9:00–11:00 AM at Cinemax Major The Amazing Brentwood. During check-in, participants present a copy of their ID card along with proof of registration.
3. Rules & Agreement
After that, participants review the official competition rules and sign the acknowledgment form to confirm their agreement.
4. Receive Competition Kit
Then, participants receive the official competition T-shirt, ID wristband, and Survivor Bag.
5. Preparation
Before the event begins, participants change into the provided T-shirt and wear the ID wristband at all times.
6. Opening Ceremony
Following this, all participants attend the opening ceremony at 11:00 AM for Major Movie Marathon 2025: Best Movie of the Time.
7. Competition Start
Finally, the 72-hour movie marathon officially starts at 12:00 PM, and participants follow all competition rules strictly throughout the challenge.
72-Hour Movie Marathon Highlights
Day 1: Emotional & Timeless Classics
1. Forrest Gump (1994)
This film opens the marathon with a simple yet powerful story about life, love, and destiny. Moreover, the emotional tone helps viewers connect right away without feeling overwhelmed.
2. Titanic (1997)
After that, Titanic raises emotions with romance and dramatic moments. Because of its strong music and visuals, the film keeps energy high while delivering a memorable experience.
3. The Shawshank Redemption (1994)
Next, this movie adds depth through themes of hope and friendship. In addition, its steady pacing helps viewers stay alert and emotionally invested.
Day 2: Action&Crime
4. The Dark Knight (2008)
Next, this film increases energy with action, suspense, and a legendary villain. Furthermore, its fast pacing helps prevent fatigue.
5. Inception (2010)
Afterward, Inception challenges the mind with layers of dreams and reality. Because the story requires attention, viewers stay mentally active.
6. Fight Club (1999)
Then, this intense psychological film adds shock and unpredictability. As a result, participants remain alert during the late hours of the marathon.
Day 3: Epic & Global Masterpieces
7. Parasite (2019)
Next, Parasite delivers sharp storytelling with suspense and social commentary. Because of its twists, the film keeps attention high until the end.
8. Interstellar (2014)
This film combines science, emotion, and breathtaking visuals. In addition, its emotional depth keeps viewers fully engaged despite long viewing hours.
9. The Lord of the Rings: The Return of the King (2003)
Lastly, this epic finale closes the marathon with victory, emotion, and unforgettable moments. Therefore, it serves as the perfect ending to the 72-hour challenge.